Bas de Luij

InSites Consulting


Bas de Luij joined InSites Consulting in 2011. As a Research Innovation Manager at the ForwaR&D lab department at InSites Consulting he focusses on the development of new methods and tools which enable clients to fill blind spots in consumer understanding. Currently, he is engaging in a Consumer Insight Activation solution that fuses both (mobile) multimedia ethnography, visual data analysis, co-research techniques and community discussion. Recently he has been involved in developing a (mobile) task-based survey that mixes both quantitative and qualitative elements in order to better grasp the consumers (usage/buying) context.