Betsy Leichliter

Leichliter Associates USA


Betsy is Qualitative Advisor for Leichliter Associates, a NYC and Chicago-based qualitative research firm that specializes in research for new products, services, environments, and experiences, for US and global clients. The firm is also an associate of, a global alliance of highly experienced qualitative researchers who can lead and manage multi-country teams of expert native-speaking researchers for projects about new product development, brand communications, and many other consumer or B2B/professional topics that require strategic thinking and insights.

Betsy Leichliter Ramping Up for Global Innovation: How Digital Is Your Dog?