Chris Robson, Principal and Chief Scientist, Deckchair Data – Chris founded Deckchair as a Data Science consultancy focused on Data Strategy and Team Development. He strongly believes in the importance of solid methodology combined with a strong focus on the business problem. Prior to founding Deckchair he was Chief Innovation Officer and Head of Research Science for ORC International. Before that he was Co-Founder of Parametric Marketing, an analytics and methodology consultancy. In his career he has held various senior technical and marketing positions at small and huge companies. He confesses to being a total nerd and is never happier than when he is elbows deep in data.