For the past 25 years, Dan has worked across insights, branding and comms roles in a variety of industries and sectors, both on agency and client side. Starting out as a graduate at Ipsos in the 90’s, Dan then worked for organisations including Boots, Virgin Media and Thorntons, before then returning to research agency life as MD for Strategy & Planning at Future Thinking. These days Dan is a director at Boxclever Consulting where he specialises in proposition development, and using his passion for consumer psychology to uncover new ways to shed light on subconscious decision making.