Frances BarlasGfK USA
With over 15 years of experience in survey research, Dr. Frances Barlas is a leading online survey methodologist. An expert in quantitative measurement, she has implemented both cross-sectional and longitudinal survey research studies using multiple modes of data collection including online, telephone, paper-pencil, and in-person surveys of varying sizes, from 300 to over 50,000 respondents. She has extensive experience in survey design, data blending and analysis, and complex weighting and sampling methods. She serves as a research thought leader at GfK Custom Research and has successfully developed and executed numerous research-on-research studies, advancing industry knowledge on how to collect the most valid and reliable data, with over 100 publications, webinars, and presentations at research conferences.
At GfK Custom Research, Frances is responsible for conducting research-on-research to improve all aspects of survey methodology, focusing on survey sampling, weighting, and measurement. Frances also leads research and development initiatives to advance the operational efficiency and statistical integrity of GfK’s probability-based KnowledgePanel®, the largest online probability-based panel in the United States, and other GfK research assets. She received her Ph.D. in Sociology from Temple University.