Jane Tang

Jane Tang

Bootstrap Analytics Canada

Biography

Jane Tang is a Principal at Bootstrap Analytics.   She was previously Senior Vice President, Advanced Analytics at Maru/Matchbox and at Vision Critical.

Bootstrap Analytics is an independent statistical consultancy.  We provide marketing science support to market research agencies.  With a combined fifty plus years of experience among the principals, working with firms large and small, we offer analytical consulting with a unique balance of academic rigor and business acumen across a variety of industries, including consumer intelligence, pharmaceutical, technology and financial services.

SpeakerTitleVideoSlides
Jane Tang How to use a Kalman Filter in Brand Tracking?
Jane Tang Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity