Jon Puleston is Ipsos’s Chief Methodologist, tasked with enhancing the company’s research practices and pioneering innovative methodologies. Since joining Ipsos in 2024, Jon has focused on exploring the transformative potential of generative AI and synthetic research.
Before Ipsos, Jon was Vice President of Innovation at Kantar, where he specialized in survey design and research innovation. Over the years, his work has been recognized with more than 30 international awards, reflecting his contributions across media, advertising, brand, political, health, and B2B research including the MRS Grand Prix.
He is a Fellow of the MRS and member of the ESOMAR professional Standards Committee and chairs the ESOMAR demographics standard committee.
