I am part of a global data science R&D team that sits across the Kantar group of companies. Our team drives the adoption of innovative methodologies and data sources within the Kantar umbrella of businesses. Our team gets its hands dirty with data and analytics. We enrich Kantar’s data ecosystem through the development, deployment and scaling of machine learning and other AI-based solutions, particularly in the realm of unstructured data. We also empower our colleagues around the world by giving them access to new data sources and analytical techniques.
I am also a co-developer of multiple market research solutions, including the ConversionModel (one of the world’s most popular measures of brand equity that has been used by many of the top brands in the world) and the FutureView model of consumer early adoption and in-market influence, amongst others.