Leslie Townsend is President and Co-founder of Kinesis Survey Technologies, the industry leader for future-proof market research software solutions. She has spent her career bridging the mobile and market research worlds. Formerly Ms. Townsend served as Director of New Business Development for Codetoys, where she was responsible for international rollout of the company’s mobile survey solution. Prior to Codetoys, she founded a market research firm for telecom companies, Marketfinders, which focused upon strategic planning and new product rollouts in the mobile arena. With a desire to marry the two worlds, she recognized the need for a mobile survey solution to measure mobile commerce, engage teens, and capture purchase and consumption behaviors for many types of consumer goods. Today Ms. Townsend and Kinesis proudly support next generation market research worldwide.