Louise Bardot is Research Director at Strategir, in charge of the MarketShaker Sales Forecast methodology. Louise joined Strategir in 2008 after a first experience in consumer research at J&J group. Mainly responsible for years of Health, Beauty and Luxury categories, those very specific and challenging projects made Louise growing in a very ad-hoc context before extending her knowledge to other categories. Through the hundreds of projects she led, Louise has built very strong expertise on mix testing (innovation, relaunch etc.) taking into account all variables (concept, pack, product, price, implementation in store, marketing activities etc.). Thus Louise is also part of the sales Volumetrics expert team at Strategir.