Martina Olbertová

Global Brand Meaning Strategist / Brand Curator,


Martina Olbertová is a recognized and internationally sough-after expert in commercial semiotics, cultural analysis and brand strategy with a deep focus on brand meaning and brand integrity. Her mission is to help organisations worldwide create meaningful brands that are symbolically relevant and resonate with their audiences in the global and local cultural contexts.

Martina has 10 years of experience in marketing and research from USA, UK, Ireland and Czech Republic. She has worked with many blue chip clients such as Vodafone, IBM, KBC, Heineken, Visa, Carlsberg, Philip Morris or Pernod Ricard. She has experience in QN and QL market research, customer experience, advertising, brand planning, PR and strategic communications, media and management consulting.

She is a keen advocate of semiotics, frequent writer, speaker and visiting university lecturer on topics of Cultural Branding, Marketing Semiotics and Future of Brands. She holds PhDr. degree in Media Studies from Charles University in Prague, Czech Republic and is a member of ESOMAR and Signum.