Nirupama Kaushik headshot

Nirupama Kaushik



Nirupama has 28 years of experience, primarily in market research, along with short stints in computer education and advertising.

She stumbled upon the world of qualitative research and in a moment of epiphany realised that life had been preparing her for this all along: an itinerant upbringing across several cities and schools, an exposure to different cultures and languages and degrees in journalism, mass communication and management . It is also the only profession that pays one to speak and listen.

She is a specialist in Qualitative research and has worked on creating proprietary protocols along with key clients. Her special areas of interest are Behaviour Change, trends , NPD and using technology to power insights . She is a trained workshop facilitator and has conducted numerous workshops and ideation sessions.
What she loves the most is telling a good story or hearing a good story.