Photo of Noriko Kishida

Noriko Kishida

Cross Marketing Group Inc. Cross-Lab Japan


Noriko Kishida is an experienced researcher with over 25 years in market research. Noriko has produced new research methodologies and tried to bridge the gaps between: Japan and other countries, new and traditional, and quant and qual. She finds joy in introducing the value of new services and matching them to client needs.

Noriko has also been working to promote the use of smartphone friendly surveys in the industry.

Tomoaki Murakami, Noriko Kishida The online survey quality guideline by JMRA