Patrice Wooldridge

Biography

After serving 13 years on the client and advertising agency side, Patrice has spent the last 20 years as President of Wooldridge Associates, Inc. She loves to find new ways to gain insight into the moment and has consistently been one of the first to adopt new qualitative research methodologies and to explore new ways to further interact with consumers. A frequent presenter at QRCA National Conferences, the AQR/QRCA International Conference, her presentations invariably receive high marks for both style and content. Patrice is an avid T’ai Chi practitioner, snow skier and SCUBA diver, and looks forward to new adventures.