Pepper Miller

Biography

Pepper Miller is a recognized and respected market researcher, three-time author, thought leader, and Black American subject matter expert.

Since 1995, Pepper has been on the front lines, helping Fortune 500 companies and non-profits better understand and positively engage Black America. Her expertise helps companies create culturally relevant and resonant marketing strategies, fostering a deeper connection with Black consumers and driving brand loyalty. Pepper encourages audiences to think broader and differently about Black America by discussing simple ideas and taboo topics so that they can tailor their marketing strategies to be more inclusive and effective.

Pepper’s insights and proven results have positioned her as a sought-after counselor for corporations such as AARP, BET, BRAVO, CNN, McDonald’s, Procter & Gamble, Pfizer, Unilever, US Bank, Wintrust Bank, Walgreens, and The Chicago Symphony Orchestra.

Pepper co-authored What’s Black About It? with the late Herb Kemp and Black Still Matters in Marketing. Many business leaders in the marketing industry consider both books the most important references to Black consumer insights. Pepper’s third book, Let Me Explain Black, Again: Exploring Blind Spots and Black Insights for Marketing to Understand Black Culture and Perspectives, launched in April 2023 and received many accolades and positive tributes.

It is her passion for helping brands understand Black value that earned Pepper several including The Dr. Margaret Burroughs Legacy Award for her contributions to DEIB from The DuSable Museum of African American History and Culture (2024), ICABA Women of Impact (2022), The Insights Association Laureate Recognition (2021), MOBE Spirit of D. Park Gibson Award for Excellence in Market Research (2018), Target Market News’ MAAX Award for Market Research Executive of the Year (2007) and MAFA Trailblazer Award (2014).

Pepper is also a founding blogger for Advertising Age’s Big Tent multicultural blog, has blogged for Forbes and The Medium, and enjoys engaging with and mentoring young professionals.

www.peppermiller.com