Petra Langen

Biography

Founder and Managing Director of The Lifesights Company GmbH, with nearly 30 years of experience in consumer and market research. She combines expertise in qualitative and quantitative methods — from focus groups and in-depth interviews to global online studies and AI-powered moderation — with a strong track record in FMCG, beauty, and healthcare. Previously, Petra held European and global research roles at Mars and Reckitt Benckiser.