Preriit consults clients on analytical requirements for their projects. Has been actively developing techniques for analysis of new types of data (social media, passive etc) and data visualization. Before joining TNS, Preriit was Research Assistant at Southern Methodist University, Dallas. Preriit has an engineering background (SPU-India and UCLA- US) with post graduate studies done in Management Sciences(SMU-US). Preriit won ESOMAR Young Researcher of year (2011), named as one of the New Faces of Engineering 2012(nominated by IEEE USA), won Best Analytics paper award at MRSI-Annual Conference 2012. Recent research on Social Media was published in CASRO 2014 journal. Blogs at ESOMAR Research World Connect.