Simon Dunn is the Creative Director at Keen as Mustard and has worked as a design director in the market research industry for over 15 years. He is responsible for creating several leading insights brands including, most recently, Aspen Finn. His work for clients such as Nestle Purina, Coca-Cola, Merck and Shell has been proven to deliver impact for insights teams globally. Before Mustard, Simon was the Graphic Design Leader at TNS/Research International for over 7 years. Simon is an expert in all things graphical – design, print, websites, and data visualisation, particularly in the research and B2B field. He owned his own design company before joining Mustard as Creative Director in 2012.