Completing the Picture: Why your Storytelling isn’t finished without Visual Design and Metaphor

Simon Dunn (Keen as Mustard Marketing)

Click here to access the slides

Click here to access the slides

We’ve all heard the saying ‘A picture is worth a thousand words’, and for good reason! A great story needs more than just words and numbers.
In this age of ‘infobesity’, insight stories need engaging, startling and intriguing imagery to grab the audience’s attention and make the message stick with them.
In this webinar, Simon Dunn, Creative Director, Keen as Mustard Marketing, explores how we can use visuals to help tell memorable and engaging stories.

All recordings

Related

Traditional Reporting. Enabler or Barrier?Video & SlidesTraditional Reporting. Enabler or Barrier?Geoff Lowe, Executive Director at Infotools, believes we need to completely rethink how we generate understanding for good…20 September 2021Results from the NewMR Quality of Reports 2021 StudyVideo & SlidesResults from the NewMR Quality of Reports 2021 StudyRay presents the results from the 2021 Quality of Research Reports Study and contrast them with the findings…20 September 2021What Cartooning Taught Me About CommunicatingVideo & SlidesWhat Cartooning Taught Me About CommunicatingWhen you need to deliver a punch in a few strokes and a handful of words, you learn…20 September 2021The Hole, Not The Drill: Why reporting should focus on the solution (and not the story!)Video & SlidesThe Hole, Not The Drill: Why reporting should focus on the solution (and not the story!)In this presentation Mike, with Davina, discusses the need for market researchers to improve their reporting and an…20 September 2021NewMR – Presenting & Reporting Study – 2021BlogNewMR – Presenting & Reporting Study – 2021Here is a copy of the NewMR 2021 study into Presenting and Reporting market research results.14 September 2021Are you an imposter?BlogAre you an imposter?Guest blog by InnovateMR's Brittany Nicols looking at new research into the prevalence of imposter syndrome.20 April 2021