Stefania Gogna

Biography

Cultural and Behavioural Insights Consultant – Semiotician

International Independent Semiotician, member of IASS (International Association for Semiotic Studies) and AISS (Italian Association of Semiotic Studies), I have been involved in Marketing Research and Brand Analysis for the leading Multinational Companies, including Ferrero, P&G, The Coca-Cola Company, Unilever, Nestlé.

Specialising in Semiotics, Cultural Analysis and Human Behaviour Research, I help corporations grow by discovering the unknown about their customers, looking at the emergent human dynamics that haven’t happened yet.

I’m also committed to global projects for understanding the cultural context of brands and help their optimal positioning.

One of my skills is the use of Linguistic Software tools, to visualize data into maps in order to integrate the Big Data with the Thick Data (data from humans, like stories, emotions and interactions that cannot be quantified), with the aim of:

– Understand the dynamics of culture.

– Provide innovative insights.

– Build new hypotheses and strategies.

– Give scientific basis to qualitative research.