Steve Cohen
In4mation insights USABiography
Steve Cohen is Co-Founder and Partner at in4mation Insights, an internationally recognized firm in the marketing research and analytics field, well-known for its industry-leading theoretical and practical leadership and advanced technology. One of the firm’s key differentiating capabilities is the application of Bayesian modeling to Big Data, which enhances the value of consumer and market data to companies. In 2011, Steve won the Charles Coolidge Parlin award from the American Marketing Association, which recognizes the lifetime achievements of selected research practitioners and academics. This award is known as the most prestigious that can be given to a marketing researcher in the USA.
| Speaker | Title | Video | Slides |
|---|---|---|---|
| Steve Cohen | Big Data Analytics: avoiding the pitfalls with robust analytics |