Fiona Blades (President and Chief Experience Officer, MESH Experience)
Fiona Blades shows why marketing needs to move away from talking about things to creating experiences.
Video & SlidesAssisted Intelligence: how smart machines will turbocharge tomorrow’s researchersAI tools will help and augment researchers in the future – rather than replace them. But researchers will…12 December 2018
Video & SlidesLooking back to look forwardIf public debate and media content is anything to go by, it certainly feels like we’re currently in…12 December 2018
Video & SlidesDefining the future role of client-side market research and insightsThe world is changing, we have more types of data, more suppliers of information, and business is moving…12 December 2018
Video & SlidesThe World We Have LostReg Baker looks back at the histroy of market research to assess the key challenges for today and…12 December 2018
BlogDoes Running Damage Your Heart? Another example of the problems of using observational data to infer cause and effect.Back in 2012, there were several research papers that suggested that running for more than about 20 miles…22 October 2018
BlogWhat is the Counterfactual? – Why do we need to assess it?Posted by Ray Poynter 19 October 2018 If we are told that a before a marketing campaign the…19 October 2018