AI at use in Insights and Research

Speaker	Title	Video	Slides
Damien Gouriet, Tim Brandwood	Exploring the future of verbatim coding with ChatGPT
Karine Pepin	Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys
Alexandra Kuzmina	Tech for tech’s sake? Learnings from experiments with AI in consumer research
Phil Sutcliffe	Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys
Hao Wu 吴皓	How AI / ChatGPT Drives Business Growth