AI at use in Insights and Research

Damien Gouriet, Tim Brandwood Exploring the future of verbatim coding with ChatGPT
Karine Pepin Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys
Alexandra Kuzmina Tech for tech’s sake? Learnings from experiments with AI in consumer research
Phil Sutcliffe Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys
Hao Wu 吴皓 How AI / ChatGPT Drives Business Growth