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Using Mobile Qual to Hack the Snack Aisle
Corrine Sandler (Fresh Intelligence), Steve August (FocusVision)
How do you decide where in a store to put a new healthy snacking item? FocusVision and market research firm, Fresh Intelligence, utilized mobile research technology to investigate shopping habits and purchasing decision factors among snack food consumers. With this approach, we uncovered insights that can help brands increase shopping frequency and convert more shoppers into buyers. This talk will cover how we designed the study to map consumer snacking habits from the home to the snack aisle, and key learnings about how to get the most of in the moment mobile qual.
