| Leigh Caldwell |
The Role of Narrative in Research with Irrational Agency and NewMR |
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— |
| Daniel Fazekas |
The Sudden Death of Beliefs |
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Slides |
| Kristian Alomá, Ph.D |
Uncovering Consumers’ Hidden Narratives |
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Slides |
| Stephanie Shaarwi, Maura Collins-Titone |
Narrative Exploration of New Categories at Mondelēz |
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Slides |
