Narrative Exploration of New Categories at Mondelēz

Stephanie Shaarwi (Irrational Agency), Maura Collins-Titone (Mondelēz International)

Click here to access the slides

Click here to access the slides

As part of the Story Time: The Narrative Research Forum event, Steph Shaarwi and Maura Collins-Titone discuss and share how Mondelēz used narrative research to identify emerging category trends and leverage that information to shape new propositions.

This presention is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.

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