Quality of Market Research Reports 2021

Quality As True North

Mike Sherman, Davina Stanley, and NewMR have partnered to investigate issues surrounding the quality of market research reports in 2021. For example, we are exploring:

  • Whether people believe the quality has been improving or not?
  • What are the key determinants of a good report?
  • Whether the views of the writers of reports differ from those who read them?

We have created a survey to help explore this topic and we invite you to take the survey by clicking here.

Would you like to be amongst the first to receive a copy of the results? Sign up for the #NewMR newsletter by clicking here and you will be mailed when the report is available.

Want to hear the results from Mike and Davina? They will be presenting the findings from this project in a NewMR webinar on 16 September. To register for this free webinar, click here.

You can see the 2019 presentations of the previous waves of this project by clicking here.

If you have already taken the survey, and once we have enough data to make the process safe and relevant, you will be able to see the topline results by scrolling further down this page.

Topline Results
You can see a summary of the results so far by clicking here.