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Behavioural economics gets real: measuring intangible customer desires with behavioral conjoint

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The Connection between Big Data and Behavioral Economics

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Behavioural Economics: Marketing’s latest shiny new thing, or the tipping point for marketing transformation?

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Fame, Feeling & Fluency Predicts Famous 5-star Marketing

Kicking Up a Commotion: How Emotion Always Wins in Communication

Explode-a-Myth 2014 – Annie Pettit

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Delivering client advantage with Behavioural Economics

Behavioural Economics for Market Researchers

Why Bad Can Be Better Than Good: Navigating the Dynamics of On-Emotion Marketing

PROVING BJORK WRONG: How To Take Behavioural Science from Anecdote to Action

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