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Topic: Behavioural Economics

Behavioural Economics for Market Researchers Slides Behavioural Economics for Market Researchers 17 July 2014 BEyond Nudge : BE inspired strategic frameworks for marketing and market research Slides BEyond Nudge : BE inspired strategic frameworks for marketing and market research 17 July 2014 Why Bad Can Be Better Than Good: Navigating the Dynamics of On-Emotion Marketing Slides Why Bad Can Be Better Than Good: Navigating the Dynamics of On-Emotion Marketing 17 July 2014 Better Surveys through Behavioural Economics Slides Better Surveys through Behavioural Economics 17 July 2014 PROVING BJORK WRONG: How To Take Behavioural Science from Anecdote to Action Slides PROVING BJORK WRONG: How To Take Behavioural Science from Anecdote to Action 17 July 2014 Babies, bathwater and behavioural economics: the challenges for qualitative research Slides Babies, bathwater and behavioural economics: the challenges for qualitative research 17 July 2014 Introduction to Behavioural Economics Slides Introduction to Behavioural Economics 17 July 2014 Behavioural economics – new new or new old? Slides Behavioural economics – new new or new old? 17 July 2014