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Why Bad Can Be Better Than Good: Navigating the Dynamics of On-Emotion Marketing

PROVING BJORK WRONG: How To Take Behavioural Science from Anecdote to Action

Measuring the Power of Social Influence at the Shelf

BEyond Nudge : BE inspired strategic frameworks for marketing and market research

Better Surveys through Behavioural Economics

Babies, bathwater and behavioural economics: the challenges for qualitative research

Introduction to Behavioural Economics

Behavioural economics – new new or new old?

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