Click here to access the slides Mind The Gap – Consumer Centricity in a nutshell In this presentation Tom will discuss the 3 gaps between brands and consumers that need to be closed in order to become a true consumer-centric […]
Click here to access the slides Tight Cultures Prefer Tight Logos: Semiotics of Space Differs across Cultures Is space always good in logo design? Does the symbolic meaning of empty space differ across cultures? This webinar will present the findings […]
Click here to access the slides Semiotics in Marketing Chapters 10-12 with Rachel Lawes Read-a-Long If you work in marketing or market research, or if any aspect of your job involves understanding consumers, there’s never been a better time to […]
Click here to access the slides Using Semiotics in Marketing Chapters 7-9 with Rachel Lawes Read-a-long NOTE this webinar series is ongoing from 23rd April 2020. This presentation reflects the 11th June 2020 webinar. If you’d like to join these […]
Click here to access the slides Human Insight as a Global Nervous System Increasingly, we are seeing terms like Human Business, Human Technology and Human Brands used across the media to describe a modern approach. But what does this mean? […]
Click here to access the slides Parry Bedi AAA 2016 Teaching Machines to Feel – The Role of MR Click here to access the slides
Click here to access the slides Dave McCaughan AAA 2016 The Machine gave me the Narrative Click here to access the slides
Click here to access the slides Anne Rayner AAA 2016 Authentic Amplification or Echo Chamber? Click here to access the slides
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