Click here to access the slides Cognitive Semiotics: where artistic interpretation meets science Behavioural science has made significant inroads into market research in recent years and even though the study of signs and symbols has a lot in common with […]
Click here to access the slides Greta Baisch and Yini Guo Festival of NewMR 2017 This research provides new angles to traditional audience research as consumers shift to mobile. It brings to life the emerging rituals of life moments through […]
Click here to access the slides Mike Sherman Festival of NewMR 2017 A recent article stated “McKinsey finds it’s all talk and little action with data analytics in most companies”. Mike agrees and will discuss how, despite advances in hardware […]
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