Topic: consumer insight

Video & Slides Should brands take a stand? Fed by the high-profile Nike Colin Kaepernick campaign, the idea that brands should take a stand on social… 31 August 2019 Video & Slides Lessons Learned from a Decade of MROC Use I worked on my first MROC 10 years ago. The technology was fairly new to Australia back then.… 7 March 2019 Video & Slides Human Insight as a Global Nervous System Increasingly, we are seeing terms like Human Business, Human Technology and Human Brands used across the media to… 25 January 2019 Video & Slides Ray Poynter interviews Betty Adamou Betty Adamou, author of Games and Gamification in Market Research, and Founder of Research Through Gaming, is interviewed… 2 November 2018 Video & Slides How to use Think, Feel, Do! to improve reports & presentations In this webinar Ray Poynter shares how you can improve your reports and presentations by focusing on ”Think,… 5 September 2018 Video & Slides Video, the key to insight activation Snapchat & Facebook set the trend, so market research should not lag behind! Video is the way forward… 19 June 2018 Video & Slides Embedded research-how to maximize consumer interactions Traditional market research processes suffer from a few shortcomings that make them mostly unusuable for SMEs. They are… 8 February 2018 Video & Slides Rev Up Your Qual; Actionable Insights, Accelerated! Our selection of Scoot Stories will leverage world examples to bring alive the power of quick turnaround qualitative.… 8 February 2018 Video & Slides Data Caricatures: rethinking visualisation for the modern researcher For the modern researcher, process and language simplicity are crucial when it comes to visualising information. From working… 8 February 2018 Video & Slides The Future of Customer Relationships Change has never been this fast and will never be this slow again. Asia Pacific is the fastest… 6 February 2018