Topic: consumer insight

Video & Slides Fake News and the Impact on Market Research Fake news has been making headlines recently. Which got me to thinking; In a world where the latest… 6 February 2018 Video & Slides The Method is the Message: Setting the Table for Change Nobody likes to hear bad news. The bearer of bad news gets the blame. The hearers of bad… 5 February 2018 Video & Slides Gen Z #NewruleZ: How to follow generation Z storytelling while using MIM (mobile instant messaging) platforms. Gen Z has disrupted traditional communication levels. From social to brands relationships, our way to interact with others… 5 February 2018 Video & Slides A quick, instinctive guide to System One System One and System Two have entered the vernacular in marketing circles. They’re sometimes used as today’s equivalent… 8 November 2017 Video & Slides Context is Queen The picture is not always what you think it is! Learn why decisions taken using traditional survey data… 8 November 2017 Video & Slides The 6 R’s of great video research Video-based research is growing fast, and there are a plethora of tech solutions being offered. But the tech… 8 November 2017 Video & Slides Dark side of insight: How traditional research glosses over real consumer behavior Traditional research has boundaries. It acts within the confines of social conventions of what is and isn’t proper.… 8 November 2017 Video & Slides Sick of AI yet? It’s Just Getting Started! AI has emerged as a buzz topic in research over the past few years, but it’s even more… 22 September 2017