Click here to access the slides Should brands take a stand? Fed by the high-profile Nike Colin Kaepernick campaign, the idea that brands should take a stand on social issues is gaining prominence. Surveys show that millennials claim they want […]
Click here to access the slides Lessons Learned from a Decade of MROC Use I worked on my first MROC 10 years ago. The technology was fairly new to Australia back then. The platforms were clunky and choosing a supplier […]
Click here to access the slides Human Insight as a Global Nervous System Increasingly, we are seeing terms like Human Business, Human Technology and Human Brands used across the media to describe a modern approach. But what does this mean? […]
Click here to access the slides Betty Adamou book interview with Ray Poynter on NewMR Betty Adamou, author of Games and Gamification in Market Research, and Founder of Research Through Gaming, is interviewed by Ray Poynter about her book, who […]
Click here to access the slides How to use Think, Feel, Do! to improve reports & presentations In this webinar Ray Poynter shares how you can improve your reports and presentations by focusing on “Think, Feel, Do!” What do we […]
Click here to access the slides Video, the key to insight activation Snapchat & Facebook set the trend, so market research should not lag behind! Video is the way forward for consumer research and key to bringing insights into the […]
Click here to access the slides No Title Traditional market research processes suffer from a few shortcomings that make them mostly unusuable for SMEs. They are expensive, take a lot of time, often result in deliverables with little to no […]
Click here to access the slides Rev Up Your Qual; Actionable Insights, Accelerated! Our selection of Scoot Stories will leverage world examples to bring alive the power of quick turnaround qualitative. We will explore research objectives (and subsequent business decisions) […]
Click here to access the slides Data Caricatures: rethinking visualisation for the modern researcher For the modern researcher, process and language simplicity are crucial when it comes to visualising information. From working with, and teaching researchers over the last few […]
Click here to access the slides The Future of Customer Relationships Change has never been this fast and will never be this slow again. Asia Pacific is the fastest growing region in the world with rapid consumer evolution and evolving […]
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