He blew it.” Did he make a mistake that led to failure? Or are we learning how he created a beautiful glass vase? Context is everything.

Click here to access the slides Click here to access the slides A depth of understanding comes from having multiple pieces of information. Insights come from how you connect those pieces. In this webinar we look at examples of the value of thinking outside the survey and including contextual information, based on interviews with insights professionals from Facebook, Visa, U.S. Bank, GSK and Warner Bros. Presented by Andrew Grenville of Maru/Matchbox