Click here to access the slides Communicating Stories, part 3 of 3 Ray Poynter is writing a new book, based on his popular course ‘Finding and Communicating the Story in Data’. The book will be published in mid-2022 and as […]
Click here to access the slides What does storytelling really mean in a market research presentation? Market researchers are often told they need to be storytellers, they are told it by their bosses, they are told it by their clients, […]
Click here to access the slides How to edit insights: the power of leaving stuff out Communicating impactful and culturally-charged insight bottles down to one thing: clarity. Clarity of the message, clarity of the copy and clarity of the story. […]
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