The ‘science’ of creating good graphs
When is Less More?
Common Method Variance – A threat to Quality of data
Taking Nothing Seriously: A Review of Approaches to Modeling the ‘None’ Option
Contextual surveys – going asynchronous for more context
People Connect With Radio – a study investigating radio’s effectiveness in driving digital activity
Agree/Disagree scales in online surveys Left, right, top, and middle thoughts
Storytelling: How to Present MR Results (and Live to See Another Day!!!)
How to use storytelling when presenting market research results. Ray Poynter shows how to utilise storytelling when presenting market research results. Video recorded as part of the NewMR 2011 training day.