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Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity

“I’ll Facebook u yeah?” Modern Communication and Evolving with the Times

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Embracing the 3rd Screen: Mobilising online qualitative research via smartphones

I’ll have what she’s having

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Game On: How game mechanics are changing the consumer world, and how researchers can play

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Will NewMR become OldMR? The Challenge of Turning Radical Methods into Sustainable Businesses

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How market researchers can make the world a bit fairer

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Segmentation 101

The ‘science’ of creating good graphs

When is Less More?

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