Click here to access the slides The New Research Paradigm: More Show and Less Tell In today’s disrupted world, researchers must re-think their solutions – especially in terms of how they can get closer to consumers to gather more accurate […]
Click here to access the slides Our expert tips to decode hyper-connected consumers’ expectations In our increasingly digital society, Market Research must stay connected to people. Strategir developed a mobile app for Mouton Cadet which enabled the brand to be […]
Click here to access the slides Mobile in 2018 – The update you’ve been waiting for The ways mobile devices are incorporated in research has continued to grow, develop and evolve. Are you keeping up-to-date on the continuing evolution of […]
Click here to access the slides Re-envisioning Research with Mobile First Mobile First survey design has become a hot topic in recent times. While the call to Mobile First is considered by many to be part of the evolution from […]
Click here to access the slides Single Survey Design for Online and Offline Research Focusing on the mode of connecting with the participants is so 2001. They key to success is to have a single survey experience, something that is […]
Click here to access the slides The online survey quality guideline by JMRA No Description Click here to access the slides Presented by Noriko Kishida and Tomoaki Murakami In Japan, online survey is the most used research method. The Internet […]
Click here to access the slides No Title With the increasing use of smartphones for online surveys, questionnaire designers are being challenged to measure ideas with greater simplicity while maintaining high validity. Grid questions are used routinely in online surveys […]
Click here to access the slides Jilke Ramon and Tom De Ruyck Festival of NewMR 2017 There’s no doubt, AI will disrupt market research. But what are the possibilities? Our answer: Galvin, the consumer in your pocket. Our chatbot is […]
Click here to access the slides Mark Michelson Festival of NewMR 2017 There are thousands of apps available for marketing research. But which apps are most useful for qualitative researchers? There are many mobile qual tools to use. Some are […]
Sima Vasa ‘Measuring the Value of the App’ Cutting Edge 2015 Sima Vasa ‘Measuring the Value of the App’ Cutting Edge 2015
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