Introduction to Qualitative Analysis
Introduction to Latent Class Analysis for Market Segmentation
Putting Listening to Work: Achieving Business Objectives Over Time
Stephen D Rappaport – Listening is the New Asking – 2011 Stephen D Rappaports’ presentation to the NewMR Listening is the New Asking event, 2011
Quick and Dirty or Slow and Careful: Social Media Data Speaks
Annie Pettit – Listening is the New Asking – 2011 Annie Pettits’ presentation to the NewMR Listening is the New Asking event, 2011
An Introduction to MROCs and Community Panels
An Introduction to Using Discourse Analysis in Market Research
10 Frequently Asked Market Research Questions
Is it real? Using conventional research to validate and quantify social media findings
Joanne Woolmer – Social Media Research – 2012 Joanne Woolmer’s presentation to the NewMR Social Media Research Event
Research Through Gaming…One day, Maybe
Betty Adamou – Gaming and Market Research – 2011 Betty Adamous’ presentation to the NewMR Gaming and Market Research event, 2011