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An Introduction to Using Discourse Analysis in Market Research

10 Frequently Asked Market Research Questions

Questionnaire Design and Gamification

5 Tips for Great Social Media Research Results

Introduction to Behavioural Economics

Introduction to Qualitative Analysis

Introduction to Latent Class Analysis for Market Segmentation

Putting Listening to Work: Achieving Business Objectives Over Time

Stephen D Rappaport – Listening is the New Asking – 2011 Stephen D Rappaports’ presentation to the NewMR Listening is the New Asking event, 2011

Is it real? Using conventional research to validate and quantify social media findings

Joanne Woolmer – Social Media Research – 2012 Joanne Woolmer’s presentation to the NewMR Social Media Research Event

Research Through Gaming…One day, Maybe

Betty Adamou – Gaming and Market Research – 2011 Betty Adamous’ presentation to the NewMR Gaming and Market Research event, 2011

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