Rev Up Your Qual; Actionable Insights, Accelerated!

Click here to access the slides Rev Up Your Qual; Actionable Insights, Accelerated! Our selection of Scoot Stories will leverage world examples to bring alive the power of quick turnaround qualitative. We will explore research objectives (and subsequent business decisions) […]

The Power of Going Long

Click here to access the slides The Power of Going Long We’re used to thinking of 30-minute phone interviews, 1-hour IDIs, 2-hour focus groups and 3-hour ethnographies . . . but in many situations, thinking of ways to interact with […]

Fallacies of small and large numbers: why quant into qual won’t go

Click here to access the slides No Title Increasingly qualitative research participant recruiters are being presented with locked bespoke quantitative segmentation tools, and no explanation of what defines the sample qualitatively. This is fraught with problems and does not lead […]

“For Real!” – Research in Unusual Spaces and Places

Click here to access the slides Happy Thinking People Skills For A NewMR World 2016 The closer Research gets to the people’s lives we wish to understand, the better. Qualitative research is well placed to access the raw emotions, unfiltered […]

Listening for long-term learning

Lori Reiser Festival of NewMR 2016 Lori Reiser, Principal Consultant at Advanis explains how to use “Listening for long-term learning”