(Wo)man vs Machine; from competition to collaboration
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Rev Up Your Qual; Actionable Insights, Accelerated!
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Sense-making – a challenge to behavioural insights
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The Power of Going Long
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Dark side of insight: How traditional research glosses over real consumer behavior
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Fell In Love At First Sight Or Started As A Friend?
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Fallacies of small and large numbers: why quant into qual won’t go
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“For Real!” – Research in Unusual Spaces and Places
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Teaching Machines to Feel – The Role of MR
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