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One Voice of the Customer: Where Social and Surveys Collide

Click here to access the slides Catriona Oldershaw Listening 2011 One Voice of the Customer: Where Social and Surveys Collide Click here to access the slides

Do You Feel What I Feel? When Meaning Matters More than Numbers

Introduction to Qualitative Analysis

Pinterest: Why You Should Be Interested!

Case of the Dead Cat:Curiosity not to Blame

How to use discourse analysis in market research

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