There are no slides for this event, but you can listen to the podcast here Interview with Betty Adamou, author of Games and Gamification in Market Research Ray Poynter of NewMR interviews Betty Adamou, author of Games and Gamification in […]
Click here to access the slides Games, Gamification and Playful Experiences in Marketing: AdverGames as a mode of data collection According to a recent article, many Fortune 100 companies are “ripping up their advertising plans and rethinking how they communicate […]
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