Click here to access the slides What does storytelling really mean in a market research presentation? Market researchers are often told they need to be storytellers, they are told it by their bosses, they are told it by their clients, […]
Click here to access the slides How to construct an evidence-based customer insight story By now we all know about the power of creating a compelling narrative that engages stakeholders. But the challenge still remains of how you ensure your […]
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