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Artificial Intelligence

AI, machine learning and generative tools applied to research.

Automated Semiotic Analysis: Hero, Heretic or Helper? Video & Slides Automated Semiotic Analysis: Hero, Heretic or Helper? Andrew Jeavons, co-founder of Signoi, presents a compelling case for why market researchers, semioticians, and brands can benefit… 6 July 2022 Automated Semiotic Analysis: Hero, Heretic or Helper? Event Automated Semiotic Analysis: Hero, Heretic or Helper? NewMR Webinar – 6 July 2022 Click here to access the slides and recordings. Presenter: Andrew Jeavons, co-founder… 6 July 2022 The Morality of Market Research in the Age of A.I. Video & Slides The Morality of Market Research in the Age of A.I. Andrew Konya speaks on the moral consequences of unbridled A.I. in market research and other unpredictable secondary effects… 15 August 2019 The Future for AI, Machine Learning and Insights – Panel Discussion Video & Slides The Future for AI, Machine Learning and Insights – Panel Discussion The Future for AI, Machine Learning and Insights – Panel Discussion Nadja Böhme from Factworks, Graham Williams from… 20 June 2019 An Introduction to Machine Learning for Insight Professionals Video & Slides An Introduction to Machine Learning for Insight Professionals An Introduction to Machine Learning for Insight Professionals Ray Poynter, NewMR. Here are the ten things you need… 20 June 2019 Finding the best name quickly – an intelligent algorithm for naming and concept tests Video & Slides Finding the best name quickly – an intelligent algorithm for naming and concept tests Finding the best name quickly – an intelligent algorithm for naming and concept tests Nadja Böhme, CEO at… 20 June 2019 Applying Machine Learning in Market Research Event Applying Machine Learning in Market Research Webinar Thursday 20 June, 2019 Machine learning and automation are more than just hype in market research and… 20 June 2019 Challenges in Modern Market Research Event Challenges in Modern Market Research Webinar: Thursday 29 August Live broadcast 10am New York (3pm London) The slides and recordings can be accessed… 29 August 2019 NewMR Chatbot Experiment Video & Slides NewMR Chatbot Experiment Earlier this year 2019, #NewMR and Wizu partnered to conduct an experiment with a chatbot. For our experiment,… 5 April 2019 Threats and Opportunities Facing Market Research Video & Slides Threats and Opportunities Facing Market Research Earlier this year 2019, #NewMR and Wizu partnered to conduct an experiment with a chatbot. For our experiment,… 5 April 2019 NewMR Chatbot Experiment – Threats & Opportunities Facing Market Research Event NewMR Chatbot Experiment – Threats & Opportunities Facing Market Research Webinar, Thursday 4 April, 11 am London Time The event has been broadcast, we will share the slides… 4 April 2019 Artificial Intelligence, or Real Prejudice? Video & Slides Artificial Intelligence, or Real Prejudice? Many of us know the bias that exists in the real world, especially when it comes to understanding… 6 March 2019