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Artificial Intelligence

AI, machine learning and generative tools applied to research.

Exploring the future of verbatim coding with ChatGPT Video & Slides Exploring the future of verbatim coding with ChatGPT Codeit have been involved in Verbatim Coding and Machine Learning for the last 7 years. In this presentation,… 15 June 2023 Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys Video & Slides Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys An enormous amount of time and resources are devoted to improving data quality in survey research. The quality… 15 June 2023 Tech for tech’s sake? Learnings from experiments with AI in consumer research Video & Slides Tech for tech’s sake? Learnings from experiments with AI in consumer research MMR’s in-house tech innovation team NOVA, has been exploring, interpreting, and experimenting with emerging technology with a sole… 15 June 2023 Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys Video & Slides Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for. Often the… 15 June 2023 How AI / ChatGPT Drives Business Growth Video & Slides How AI / ChatGPT Drives Business Growth Join Hao, the Founder of HaoLifeLab, is an entrepreneur with over 10 years of experience specializing in integrating… 15 June 2023 The Implications and Utilisation of AI Event The Implications and Utilisation of AI NewMR Webinar Wednesday 9 August 2023 Broadcast 11am London, 8pm Sydney Access the slides and recordings by clicking… 9 August 2023 Will AI Steal Our Jobs? Blog Will AI Steal Our Jobs? At every event I go to, I hear, at some stage in the discussion, ‘Will AI steal our… 23 April 2023 AI at use in Insights and Research Event AI at use in Insights and Research NewMR Webinar Wednesday 14 June 2023 Broadcast 3pm London, 10am New York Click here to access the slides… 14 June 2023 ChatGPT and Market Research – the first 100 days! Video & Slides ChatGPT and Market Research – the first 100 days! The middle-of March sees ChatGPT reach 100 days since its public launch. Join us as presenter, Ray Poynter,… 17 March 2023 ChatGPT and Market Research – the first 100 days! Event ChatGPT and Market Research – the first 100 days! NewMR webinar Thursday 16 March, 2023 Broadcast: 11am New York, 3pm London, 4pm Paris Access the recording and… 16 March 2023 Why Surveys Need To Become Conversational Video & Slides Why Surveys Need To Become Conversational Let’s face it, most surveys are boring. And the online survey experience hasn’t changed much in 20 years.… 11 October 2022 New Thinking in Quant Research Event New Thinking in Quant Research NewMR Webinar – Tuesday 11 October, 2022 Join us as we explore new thinking in quantitative research. Enjoy… 11 October 2022