AI & Innovation

Frontier models, agents and what they mean for insights teams.

2011 What a Disaster! Slides 2011 What a Disaster! 17 July 2014 Are social media and research meant to be together? Slides Are social media and research meant to be together? 17 July 2014 2016: A Market Research Odyssey Slides 2016: A Market Research Odyssey 17 July 2014 It takes two baby! Slides It takes two baby! 17 July 2014 What next? 5 predictions about the future of online co-creation Slides What next? 5 predictions about the future of online co-creation 17 July 2014 The US GOP – And Something for the Rest of Us Slides The US GOP – And Something for the Rest of Us 17 July 2014 Survey Gamification: Old Wine in New Bottles? Slides Survey Gamification: Old Wine in New Bottles? 17 July 2014 post image Blog NewMR – The Big Picture Sometimes when I run a workshop or training session people want detail, they want practical information about how… 16 July 2014 Handbook of Mobile Market Research – Launch Event Handbook of Mobile Market Research – Launch Thursday, 11th September, 2014 APAC, 4pm Sydney. Europe/America, 3pm London/ 10am New York. Access the slides and recordings… 11 September 2014 post image Blog Asking the wrong questions gives you the wrong answers! A very large part of market research is based on asking people questions, for example in surveys, focus… 21 June 2014 post image Blog When and why does the wrong sample give you the right answer? Most samples used by market research are in some sense the ‘wrong’ sample. They are the wrong sample… 17 June 2014 post image Blog My take on social media – Gaelle Bertrand Guest post from Gaelle Bertrand, Client Director, Brand Insight, Precise, UK. This post is based on material Gaelle… 11 June 2014